Updated: Thu, 24 Nov 2022 12:09 PM IST
A unique 'business preposition' that provided funeral service was in trend a few days earlier after Indian Administrative Service officer Awanish Sharan took to Twitter and shared a picture of the startup from a fair. However, several media outlets reported that the stall was set up at the ongoing Delhi International Trade Fair, but after a fact check it was found that the viral photo was captured at a business fair organised in Thane, and not in Delhi.
Sharing the picture, the IAS officer raised a question, "Why is there a need for such a 'start-up?" The start-up idea has divided the internet. In the picture, there was an "arthi" and in front of it rose petals were strewn all over it.
Kuchh bhi shuru karte hain log..— VishetaVerma (@ProfitPunch) November 21, 2022
Funeral management bhi😮💨 https://t.co/dNKpDlgMax
According to the startup's website, "Sukhant Funeral is an organisation that has been created with the aim of providing a dignified and respectful farewell to life. We are a young company of experienced individuals who specialise in planning funeral rites respectfully. We offer you and your loved ones the best in funeral solutions: Shradhannjali, Pre-Plan Funeral, Antim Sanskar".
The post till now has grabbed many eyeballs and a lot of attention online. It has triggered a plethora of reactions from netizens. Some questioned the start-up while other said that people are becoming lonely, with no family member to care for them, so they opt for such services.
"Someone from my family once said that in the future, hired people will come in the last journey and their words seem to be coming true. This is a very surprising thing," tweeted one user.
"Funeral service like this is available in the US too. The concept seems to be new for India, that's why people are surprised," said another. Meanwhile, the representatives of the company said that their team will take care of the funeral at a fee of around ₹ 38,000. They will also help in the immersion of ashes.
(Disclaimer: The story was based on a social media post by an IAS Officer named Awanish Sharan. However, when the misleading facts in the social media post came to our notice, Jagran English corrected the story and updated it with the correct facts. We deeply regret the error.)