New Delhi | Jagran Technology Desk: Micro-blogging site Twitter on Tuesday started testing its new feature ‘Fleets’ in India which allows users to post content that disappears after 24 hours of posting. With the new feature, the Jack Dorsey-led social media giant joins the league of Snapchat, Instagram and WhatsaApp, where the stories and status uploaded by the users vanish in 24 hours.

"We’re testing a way for you to think out loud without the Likes, Retweets, or replies, called Fleets! Best part? They disappear after 24 hours," Twitter India tweeted yesterday.

India is the third market globally after Brazil and Italy where Twitter is rolling out this feature to test. Apart from posting the self-vanishing post, followers can reply privately via direct messages to continue the conversation. People can also report a Fleet. The fleet feature will be available for all iOS and Android smartphones in India.

"Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no retweets, likes or public comments," Twitter said in a statement.

"We learned from research that people don't tweet because tweets are public, feel permanent, and display the number of retweets and likes. We hope Fleets will empower many more people to express themselves more freely," the statement added.

To use the new feature, the users have to tap on their own profile picture, and then can add text or media, just like the Instagram and WhatsApp stories.

"India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product," Twitter India MD Manish Maheshwari said as reported by news agency PTI.

He added that the test in India will provide insights around how adding a new mode of conversation changes the way Indians engage on Twitter. "It will also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they're thinking in a way that is light-touch and light-hearted," he said.

Fleets from the accounts one follows would show up on top of their timeline. Twitter said users can see who has seen their 'Fleet' by looking "underneath" a post. The social media giant also said that since starting the test of Fleets in Brazil, it has seen people become more comfortable sharing what's on their minds.


(With PTI Inputs)

Posted By: Talib Khan