Tiktok Ban results in big-time growth of desi apps, ‘Chingari ‘, ‘Sharechat’ record 3-5 lakh downloads every hour
New Delhi | Jagran Tech Desk: Bengaluru-based homegrown social-media app Sharechat said that it is currently witnessing an ‘exponential growth’ in its download numbers, ever since Government of India in an unprecedented move, banned 59 Chinese apps including instant-video sharing apps Tiktok, Helo, Bigo Live, Vigo Video and Likee.
A Sharechat spokesperson was quoted as saying that during the course of 30th June, the first day when users across the country lost the access to all banned Chinese apps, Sharechat recorded over 5 Lakh new downloads every hour, with 1.5 Crore new downloads in India just on Tuesday, June 30th.
Founded by IIT-Kanpur alumni Ankush Sachdeva, Farid Ahsan and Bhanu Singh in October 2015, Sharechat offers a homegrown social media ecosystem in 15 vernacular languages. At present, the company states that it has over 60 million monthly active users, as compare to over 120 million active user count, which Tiktok used to enjoy before it was banned by Government of India.
In an interview to a media channel, Sharechat co-founder Farid Ahsan said that Sharechat has over 90 per cent ‘organic engagement’ across all of its vernacular modes. A High organic engagement reflects the usability of the apps among the masses, and hence is a big indicator of a video-sharing app’s growth in-general.
Tiktok’s Exit Substantiates Into Gains For HomeGrown Apps
Another video-first social media platform Roposo, which claims to have 65 million users on its platform expected to record close to 1 Crore downloads by 30th June itself. “Since morning we are witnessing a massive growth in traffic, the nature of which we have not seen before. The surge began since last night, and we expect to ride this wave to add close to 1 crore new users to Roposo by the end of the day,” Mayank Bhangadia, co-founder and chief executive officer of Roposo was quoted as saying by News18.
The recently launched Chingari app, which is closest to Tiktok in terms of its user interface, has also reportedly recorded over 3 Lakh downloads per hour, while ranking at top on the Google Play Store.
In cyberspace fortunes change quickly...— Syed Akbaruddin (@AkbaruddinIndia) July 1, 2020
A month ago @TikTok_IN rules the roost in India.
On 11 June @Chingari_IN breaks into top 200 apps
On 1 July @Chingari_IN is top social app & @TikTok_IN not ranked
All in the space of less than 30 days...
Change happens. 🙏🏽 pic.twitter.com/5DlcFurPVr
"We are growing at a breakneck speed right now," Chingari-app co-founder Sumit Ghosh was quoted as saying.
The twitter favourite-industrialist Anand Mahindra’s GoSocial app is also expecting to generate substantial user-base on its creator-first platform.
Posted By: Abhinav Gupta