Meta To Sell Branded Apparels Virtually For Real Money At Avatar Fashion Store

Meta spokesperson said they would be priced between USD2.99 and USD 8.99, much less than the real outfits by those designers. Prada's Matinee ostrich leather bag, for example, sells for USD 10,700.

By Ashita Singh
Sun, 19 Jun 2022 05:05 PM IST
Minute Read
Meta To Sell Branded Apparels Virtually For Real Money At Avatar Fashion Store

New Delhi | Jagran Technology Desk: In a bid to give a boost to the concept of the Metaverse, Facebook owner Meta Platforms has launched a digital clothing store where users can purchase designer outfits for their avatars, informed Chief Executive Mark Zuckerberg.

Now, Meta will sell virtual outfits designed by fashion brands Balenciaga, Prada and Thom Browne said Zuckerberg, speaking in a live video stream with Instagram's head of fashion.

Also, a Meta spokesperson said they would be priced between USD2.99 and USD 8.99, much less than the real outfits by those designers. Prada's Matinee ostrich leather bag, for example, sells for USD 10,700.

Zuckerberg said he hoped to build the store out into an open marketplace where developers can create and sell a wide array of digital clothes.

Meanwhile, Avatars have emerged as one way for Meta to link user identity across Facebook, Instagram and its other services, as it increasingly ties the platforms together and steers toward building an immersive "metaverse" of shared, interconnected digital worlds where users can gather.

Users of the company's virtual reality headsets set up avatars to play video games, take exercise classes and participate in conference calls, although initially, the digital outfits will be available only on Facebook, Instagram and Messenger, Meta said in a statement.

The company redesigned its virtual reality avatars last year to be more expressive and three-dimensional, then made them available on Facebook, Instagram and Messenger starting in January.

(With Reuters Inputs)

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