New Delhi | Jagran Technology Desk: In an effort to help podcasters gain insight into the evolving habits of its listeners, Google has introduced a new tool called ‘Podcasts Manager’.

In a statement, Google said that ‘Podcasts Manager’ will help podcasters to understand their audience in a better way so that they reach them across company products.

In another statement, it said that ‘Podcasts Manager’ will help podcasters make sure that their show is available to millions of Google Podcasts listeners through a simple verification process.

“Within the tool, you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes,” the company said in a statement on Tuesday.

As per Google, Podcasts Manager includes retention analytics which help its users better understand where people tune in and when they drop off, along with listening duration, minutes played and more.

And you can export the data and plug it into your own analysis tools if you prefer, the company added.

It further said that Podcasts Manager also provides anonymised device analytics that show what percentage of your audience listens on phones, tablets, desktop computers and smart speakers.

“This data can help podcasters better understand and respond to changing listening behavior. For example, you might discover that the majority of your listeners access your show on a smart speaker,” Google said.

“This might mean you add shorter form content for listening on-the-go, or develop more family-friendly options for consumption in an open space,” the company added.

In 2017, Apple had launched a similar feature that was called ‘Apple Podcasts’ which also had ‘Podcasts Analytics Beta’ that helped the user to glean more insights into their audience behaviours.

However, some reports say that Google’s Podcasts Manager might be better than its competitor as it helps to provide more specific insight on Google and Android user behaviour, clearing up gaps in performance reporting.

Posted By: Aalok Sensharma