New Delhi | Jagran Technology Desk: To deal with fake news and help users whether they should believe in a picture or not, the Google has decided to introduce a fact-checking label for some Google image searches.

In a statement, the tech giant has said that this measure to fight disinformation spread through the use of images builds on Google’s fact check features in Search and News.

“When you tap one of these results to view the image in a larger format, you'll see a summary of the fact check that appears on the underlying web page,” said Google's Group Product Manager for Search Harris Cohen in a blog post.

The company further said that the is powered by publishers themselves, who can now opt to tag images that have been fact-checked using ClaimReview, an open method used by publishers to indicate fact check content to search engines.

Google noted that it already highlights fact checks on Search and in Google News to make this content easy to discover while adding that YouTube also leverages ClaimReview to surface fact check information panels in Brazil, India and the US.

“Just as is the case in Search, adding this label in Google Images results does not affect ranking; our systems are designed to surface the most relevant, reliable information available, including from sources that provide fact checks,” Cohen said.

“But the power of visual media has its pitfalls⁠ — especially when there are questions surrounding the origin, authenticity or context of an image,” he added.

To recognise the important work being done by fact-checkers during the ongoing coronavirus pandemic, the Google News Initiative has provided USD 6.5 million in funding support to organisations around the globe earlier this year.

Recently, Google, along with Apple, had launched a software that will help public health agencies make their Bluetooth-based COVID-19 apps effective while protecting user privacy.

“Starting today, our Exposure Notifications technology is available to public health agencies on both iOS and Android. What we've built is not an app — rather public health agencies will incorporate the API into their own apps that people install,” Google had said then.

(With IANS inputs)

Posted By: Aalok Sensharma