New Delhi | Jagran Tech Desk: Facebook bought Instagram in 2012 and WhatApp in 2014, but even today, many of the users of both subsidiaries of Facebook don’t know that Instagram and WhatsApp are part of Facebook. The companies had their own CEOs, their own apps and websites, their own office buildings and email addresses.

Now in the latest developments in both apps, social media giant Facebook on Friday confirmed that it is planning to rename both WhatsApp and Instagram.

According to reports, Facebook has confirmed that it will change the names of both its subsidiaries and will add “from Facebook” to their names. Instagram’s app will become ‘Instagram from Facebook’ and WhatsApp will become ‘WhatsApp from Facebook’.

The app's name will stay the same on the home screen of your phone and tablet, however their names will change in the App Store for people first downloading them, a move the company has previously made with its virtual reality-focused sub-division, Oculus. 

Facebook told its employees that the independent era is over and Facebook’s ownership of both apps will become clearer. “We want to be clearer about the products and services that are part of Facebook,” said spokeswoman of Facebook. The move comes after CEO Mark Zuckerberg expressed frustration that Facebook doesn’t get enough credit for both apps’ success.

Sources said that these changes are coming as a result of antitrust regulators scrutinizing the company's holdings. The Federal Trade Commission’s ongoing antitrust investigation into Facebook is looking at whether Facebook bought Instagram and WhatsApp before they could become a threat to its business. The social media giant bought Instagram for $1 billion and WhatsApp for $19 billion.

This latest re-branding exercise seems to be Mark Zukerberg’s approach in convincing the government lawyers that these three apps are already fused.

Posted By: Talib Khan