Elon Musk Says Higher Priced Twitter Subscription Won't Carry Advertisements

The billionaire also said that ads are 'too frequent on Twitter and too big', and that steps will be taken to address those issues in coming weeks.

Elon Musk Says Higher Priced Twitter Subscription Won't Carry Advertisements
Twitter CEO Elon Musk (Image: Reuters/File)

Twitter owner Elon Musk tweeted on Saturday that a higher priced subscription of the social media platform will not carry advertisements.

The billionaire also said that ads are "too frequent on Twitter and too big," and that steps will be taken to address those issues in coming weeks. Twitter did not immediately respond to a request for comment.

Twitter earns nearly 90 per cent of its revenue from selling digital ads and Musk recently attributed a "massive drop in revenue" to rights organisations that have pressured brands to pause their Twitter ads.

Earlier in December, Musk announced that Twitter's Basic blue tick will have half the number of advertisements and that it will offer a higher tier with no advertisements by 2023.

Twitter Inc has about 2,300 active employees, Elon Musk said in a Tweet on Saturday. CNBC on Friday reported that Twitter's full-time headcount has reduced to about 1,300 active, working employees, including fewer than 550 full-time engineers by title.

About 75 of the company's 1,300 employees are on leave including about 40 engineers, CNBC said, citing internal records.

"The note is incorrect. There are about 2300 active, working employees at Twitter," billionaire Musk tweeted in a response to a tweet quoting CNBC.

"There are still hundreds of employees working on trust & safety, along with several thousand contractors," Musk added.

Musk took over Twitter in October and swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified Blue check-mark as a paid service and also laid off about 50 per cent staff.

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