New Delhi | Jagran Tech Desk: Mobile users will no longer be able to stream HD content till April 14 as all the companies from the digital industry have decided to temporarily provide only SD content, at maximum of 480p quality. 

"All companies from the digital industry have decided upon temporarily defaulting HD & ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks until April 14," Prasar Bharti tweeted on Wednesday.

The decision was taken after a meeting on Tuesday with Star and Disney India chairman Uday Shankar which was also attended by several senior leaders from the digital industry. 

The meeting was virtually attended by Sanjay Gupta (Google), Ajit Mohan (Facebook), Sudhanshu Vats (Viacom18), N.P. Singh (Sony), Punit Goenka (Zee), Karan Bedi (MX Player), Gaurav Gandhi (Amazon Prime Video), Nikhil Gandhi (Tiktok), Varun Narang (Hotstar), and Ambika Khurana (Netflix), stated a press release issued by the office of Uday Shankar.

"It was unanimously agreed that as an exceptional measure, all companies will immediately adopt measures, including temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p cellular networks. These voluntary measures will be in effect until April 14. All participants are immediately taking measures,” the release said as quoted by PTI.

On March 21, the telecom companies had reportedly written to the government and digital streaming platforms that data used by video streaming platforms like Amazon Prime, Sony, Netflix, among others should be reduced to ease pressures on telecom networks, which has already increased by significant times amid social distancing and nationwide lockdown. 

Besides this, TV users may also be unable to view content in HD, Ultra HD or 4K quality. In such a case, it is better to recharge SD card packs which will cost you lower than the HD, 4K packs. 

(with PTI inputs)

Posted By: James Kuanal