Apple Plans To Launch 'Its Own' Search Engine In WWDC 2022

Apple's WWDC will kick start on June 6 and will end on June 10th. The event will start at 10:30 pm IST and will be live-streamed on Apple's YouTube Channel or on Apple TV.

By Ashita Singh
Sun, 05 Jun 2022 06:50 PM IST
Minute Read
Apple Plans To Launch 'Its Own' Search Engine In WWDC 2022

Washington | Jagran Technology Desk: Tech Giant Apple is all set to host its Worldwide Developers' Conference, WWDC 2022 and now as per the latest reports on the same the California based company is planning to launch its own search engine in the upcoming event. Speculation on the same increased after writer Robert Scoble tweeted a thread summarizing the Apple surprises he expects in the coming year.

As per Mashable, Scoble reportedly stated that the information is based partly on interactions with informants and partly on deduction. "This is the most costly product launch of all time", he continued.

Many have speculated that the Cupertino behemoth would eventually dip its toes in the water due to a lack of competition in the search business and a long-standing rivalry between Google and Apple.

Although the value of Google Search is difficult to estimate due to the way Alphabet's profits are reported, we do know that it accounts for the majority of the company's ad revenue, which was USD210 billion in 2021.

If Scoble's information is correct, Apple has decided it wants a piece of the action. But why now, specifically? According to a theory, Apple believes that the iOS and Safari install bases have reached critical mass, allowing it to mount a credible challenge to Google's dominance.

As per Mashable, Apple has benefited for years from a partnership with Google that ensures Google's status as the default Safari search engine (worth an estimated USD20 billion per year).

Apple is also prohibited from releasing a standalone search tool under the terms of this agreement, according to court documents filed as part of a recent class-action lawsuit. Meanwhile, Apple's WWDC will kick start on June 6 and will end on June 10th. The event will start at 10:30 pm IST and will be live-streamed on Apple's YouTube Channel or on Apple TV. 

(With ANI Inputs)

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