New Delhi | Jagran Tech Desk: Apple on Tuesday launched its latest flagship smartphones -- iPhone 11, iPhone 11 Pro and iPhone Pro Max -- at an event held in Steve Jobs Threatre, Cupertino.

The new iPhones are "jam packed with new capabilities and an incredible new design," Apple chief executive Tim Cook said at the event. 

The surprise from Apple was the reduction in the entry-level price at USD 699, down from the starting level of USD 749 for the iPhone XR a year ago even as many premium devices are being priced around USD 1,000.
Apple additionally unveiled more expensive "Pro" and "Pro Max" models of the iPhone 11.

Also Read: Apple Event 2019 Highlights: iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max announced

iPhone 11

Priced at $699, the iPhone 11 is $50 cheaper than its predecessor iPhone XR. The device features a 6.1-inch Liquid Retina display and will be available in six colour options -- purple, green, yellow, white, red and black. It has spatial audio and Dolby Atmos support.

The iPhone 11 will be priced at Rs 64,900 in India while the $699 price is in the US for the 64 BG variant. The phone will also be offered in 128GB and 256GB variants that will retail at $749 (roughly Rs. 53,600) and $849 (roughly Rs. 60,800), respectively in the US.

Pre-orders for the latest iPhone variant will begin on September 13 while the sale will start from September 20. 

The latest smartphone comes with an hour longer battery life compared to iPhone XR, faster Face ID and an A13 Bionic chip, making it the “fastest CPU and GPU ever in a smartphone.”

Talking about the camera, the iPhone 11 comes dual camera at the back -- 12 megapixel wide and 12 megapixel ultra wide. On the front is 12 megapixel TrueDepth camera, which lets users film slow motion videos, along with wide angle selfies.  

The cameras are packed with upgraded sensors, allowing for features like multiscale tone mapping for improved highlights, as well as night mode, which helps brighten photos in dark environments.

iPhone 11 Pro and 11 Pro Max

The two enhanced versions of Iphone 11 -- iPhone 11 Pro and iPhone 11 Pro Max -- have been priced at $999 and $1,099 respectively. 

The iPhone 11 Pro and iPhone 11 Pro Max feature 5.8-inch and 6.5-inch OLED displays, respectively. Both devices come in green, space gray, silver and gold, while Apple added a new matte finish to the back panel. 

The iPhone 11 Pro gets four more hours of battery life compared to the iPhone XS and the iPhone 11 Pro Max has five hours more of battery life. 

The devices have the same form factor as their predecessors, the iPhone XS and the iPhone XS Max, but feature an all new triple-lens camera on the back. The triple-lens camera system includes a telephoto camera, wide angle camera that lets in 40% more light, as well as an ultra wide camera with a 120-degree field of view. The cameras are also capable of shooting 4K resolution video at 30 frames per second. 

Also Read: Apple Event 2019: Apple TV+ to launch on November 1, will cost Rs 99 per month in India

Other Products

Apple also set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.

The TV+ service will launch November 1 in more than 100 countries at USD 4.99 per month and will include a "powerful and inspiring lineup of original shows, movies and documentaries".

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon.

"With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service," said Zack Van Amburg, Apple's head of video.

Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.

The company's online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.

The new service, which will also cost USD 4.99 per month, will include more than 100 game titles made for Apple devices.

"You can't find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can't wait for you to play all of that," product manager Ann Thai told the Apple media event.

Apple also unveiled updates to its iPad tablet and Apple Watch smartwatch. 

Posted By: Abhinav Gupta