New Delhi | Jagran Technology Desk: Responding to the growing attacks over handling inflammatory content on social media platforms, Facebook on Friday decided to label all "newsworthy" posts that violate its rules.

This move comes after microblogging site Twitter, in a first, used such labels to flag tweets of President Donald Trump, slapping a "get the facts" label on them.

However, Facebook CEO Mark Zuckerberg denied taking any action against Trump’s posts on the platform previously, claiming that the public needs to hear unfiltered statements from political leaders.

"The policies we're implementing today are designed to address the reality of the challenges our country is facing and how they're showing up across our community," announced Chief executive Mark Zuckerberg on his Facebook page. Zuckerberg also said that the social media giant is going to take additional steps to deal with election-related misinformation.

To curb the widespread menace, Facebook, in particular, will begin to add new labels to all posts related to voting which will direct users to authoritative information from state and local election officials. The social networking giant also said that it plans to increase its enforcement capacity in a view to remove false claims about local polling conditions in the 72 hours before the US election.

However, Director of the Massachusetts Institute of Technology's Center for Civic Media, Ethan Zuckerman, revealed that the new voting labels will depend on how good Facebook's artificial intelligence is at identifying posts to label.

As the protest against the platform intensifies, the Anglo-Dutch giant Unilever also announced to pull back its advertisements from the online platform due to the "polarized election period." The European company said, "We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S."

Earlier, advertisers around the globe, including Coca-Cola, Ben & Jerry's, and Dove also announced to join the boycott, as it amounts to spread hate speech and divisive rhetoric on its platform.

Meanwhile, Facebook’s stock witnessed a drop of more than 8 percent, accounting to erase nearly USD 50 billion from its market valuation, after big brands stand against advertising on the social network.

Posted By: Simran Babbar