New Delhi | Jagran Tech Desk: Apple announced its latest iPhone 11 series on Tuesday. The rolling of new devices witnessed a price cut in the company's previous iPhones. It announced rate cuts up to Rs 20,00 for its existing devices from iPhone 7 to iPhone XS. 

Last year's range includes iPhone XR, XS and XS Max. Two of them received a price cut. iPhone XR is now priced at Rs 49,900 for 64 GB storage option while iPhone XS is available at Rs 89,900. iPhone X still costs Rs 91,900 for base variant.

iPhone 7, iPhone X and iPhone 8 too have witnessed price cuts. The latter's base variants is available at Rs 39,900 while iPhone 8 Plus prices start at Rs 49,900. iPhone 7 is priced at Rs 29,900 while iPhone 7 Plus costs Rs 37,900.

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Here are prices of its high-end variants (128 GB):

iPhone 7 - Rs 34,000
iPhone 7 Plus - Rs 42,900
iPhone 8 - Rs 44,900
iPhone 8 Plus - Rs 54,900
iPhone XR - Rs 54,900
iPhone XS - Rs 1,03,900
iPhone X - Rs 1,06,900

As per a report, the iPhone's shipment is down by 25 per cent this year, which is putting more pressure on the company to generate revenue from services like music streaming, product repairs, revenue sharing from apps, product repairs, ad commissions among others. Apple has rolled out Netflix like video service.

Little changes were made to iPhone 11 series, which may force many customers to hold off upgrading this year. The company is facing stiff competition with rivals such as Samsung, Huawei, Lenovo and Google's pixel devices.

Posted By: James Kuanal