‘First day, first show’: Seven big-ticket Indian films all set to release digitally on Amazon Prime Video
New Delhi | Jagran Entertainment Desk: The coronavirus pandemic is empowering the virtual meetups, and as the Indian HRD Minister, Ramesh Pokhriyal, had said "Take this as an opportunity to build digital infrastructure," it seems that Bollywood is all set for its digital debut. As in the coming months, a total of seven movies will directly screen on the digital movie platforms like Amazon Prime and Netflix.
The list includes big-budget releases such as, Shoojit Sircar's Gulabo-Sitabo, which stars Amitabh Bachchan and Ayushmann Khurana, Anu Menon's Shakuntala Devi satrring Vidya Balan, and a few others.
The country head of Amazon India, Amit Aggarwal in a tweet said, "First day, first show. We're premiering 7 highly anticipated Indian movies of this year on Prime Video."
Adding to this, he listed the 7 upcoming big releases as, Gulabo Sitabo, Shakuntala Devi, J. J. Fredrick Ponmagal Vandhal, Keerthy Suresh's Penguin, Law, French Biryani, and Sufiyum Sujatayum. Other than Gulabo-Sitabo and Shakuntala Devi, the other 5 movies are in non-Hindi, Indian languages.
Due to the pandemic, the reopening of theaters is at a very uncertain stage and hence digitalization has become necessary.
In an interview with news agency PTI, Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India, said "Over the last 2 years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now we're taking this one step further, with seven of India's most-anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep."
Though this decision of digitalization of Cinema was highly criticized by PVR companies such as INOX, and even the Producer Guild.
"This is a time for the entire film industry to come together with empathy and support for the difficult predicament that each of our constituents finds themselves in - from producers, distributors, exhibitors, daily wage earners, and technicians, to the thousands of people whose lives and livelihoods are in some way dependent on our industry”.
“Statements that call for 'retributive measures'' against producers who decide to take their movies directly to OTT platforms - especially at a time when cinemas are unfortunately closed for the foreseeable future - do not lend themselves to a constructive or collaborative dialogue on the way forward for the industry," told the Guild to PTI.
Posted By: Talib Khan