New Delhi | Akshata Kumbar: The entertainment industry turned out to be among the worst-hit sectors from the coronavirus pandemic as cinema halls continue to remain shut in the government’s bid to contain the spread of the virus.

With uncertainty hovering over the reopening of cinema halls, OTT platforms have come up as surrogate for films which have been awaiting release on the 70-mm silver screen. Gunjan Saxena: The Kargil Girl, A Suitable Boy, Class of 83, Ludo and many more are set for an OTT pitch.     

But the big question is, what future and success does OTT platforms have in store for the big-ticket movies? Do OTT platforms provide more opportunities to newcomers and filmmakers? Or movies releasing on the big screen with lavish promotions make more uproar?

Released on June 24 on Netflix, Tripti Dimri starrer-Bulbbul saw titanic success in the Hindi film industry. Produced under Anushka Sharma’s banner Clean Slate Films, the movie was appreciated for its take on gender abuse, magnificent set and the brilliant portrayal of the characters.

With Bulbbul releasing in 190 countries, actress Tripti Dimri, in an exclusive conversation with Jagran New Media, highlighted that films releasing on OTT platforms have wider reach in terms of geographically.

Calling the ‘line’ between OTT and theatrical ‘blur’, Bulbbul actress said, “I believe our reach is widened when your product is on an OTT platform. It’s like people from all over the world are watching your movie and it is not just limited in your country. I am getting messages from people who are not from India, who don’t understand Hindi, who don’t know anything about Bengali culture and the film is reaching to these people and they love it. OTT’s benefit is that your audience reach opens up and as filmmakers, we get a chance to experiment with our craft.”

When asked had Bulbbul been released on the silver screen with proper promotions, the rave about the movie would have been on a different level, the actress said, “If Bulbbul would have been a theatrical film then I wouldn’t have been able to experiment because there are certain limitations there as we know that our audience is limited and we make a movie for that particular audience. But when you create something for the world to see then you don’t think of those things, you experiment. I think it is the best thing that has ever happened and it has reached out to many people. In the case of Bulbbul, it has released in 190 countries. Isse zada achi kya baat ho sakti hai humare liye

Talking about the future of movies releasing in the OTT platforms during the times of pandemic, Tripti shed some spotlight on the fact of how Over-The-Top platforms are creating more opportunities for newcomers and filmmakers.

“I know only one thing, as an actor, a lot of options have opened up. It’s been 3 years that I am in Mumbai and before when I used to go for auditions and meet people everyone would say ‘there’s no work’ ‘nothing’s happening’ ‘not getting good scripts’, everyone is unemployed. Now when I go and meet the same people, everyone is busy. Either someone is doing a web show with Zee5, Hoot, Amazon or Netflix, or somebody is doing a film for these platforms. So, I think with OTT there is definitely a lot of a work opportunity for actors, especially outsiders.”

“Theatre has its own charm, who doesn’t want to watch himself/herself on a big screen. When my first film Laila Majnu was released, I remember it was running for 7 days in theatres and I tried to catch all shows in these 7 days. Both (OTT and theatre) has its own charm and will run parallel to each other, but with OTT’s wide reach, nothing can be best than that for an actor or a filmmaker.”

Tripti Dimri who has become the new OTT star is hoping to get more challenging roles in future to keep experimenting with the craft that she calls love. 

The article has been written by Akshata Kumbar (Assistant Manager, Social Media, Jagran New Media).

Posted By: Aalok Sensharma