New Delhi | Jagran News Desk: The film industry is one of the most badly hit businesses due to the coronavirus pandemic, and the upcoming mutation towards digital screening potentially could make it the 'worst-hit industry' soon. As most of the big-ticket releases are planning to take the digital route for their upcoming projects, the situation has turned worrisome for the people engrossed in PVR trade. 

Recently, Amazon prime announced a digital release of seven films that includes big-ticket films like Shoojit Sircar's Gulabo-Sitabo, which stars Amitabh Bachchan and Ayushmann Khurrana. Soon after Amitabh Bachchan announced about it, many filmmakers thought to move ahead with the digital premiere as the terror of the deadly virus won't allow the world to open cinema halls any soon. 

And now, rumours are doing rounds that Akshay Kumar's Laxmi Bomb may opt for a digital release. According to a PTI report, Manoj Desai, executive director of G7 Multiplex and Maratha Mandir, has said that Akshay Kumar’s Laxmi Bomb might follow the digital route. 

This brought the symbiotic-relationship between the theatres and the filmmakers to a stage of 'disappointment.' As a PVR company, INOX took to twitter to present their course of displeasure by the move of screening movies directly on digital platforms. 

In its official statement, INOX wrote, "Cinemas and content creators have always been into mutually beneficial partnerships, where one's action provided a fillip to another's revenues. INOX has been investing profoundly adding towards world-class quality screens, across the country, only to provide more eyeballs to the great content being produced...." 

A similar rebellious stand was taken by The Producers Guild of India and they wrote, "disappointing to see abrasive and unconstructive messaging, releasing movies in theatres Is not an option in the near future as for the business to do well, cinema screens everywhere, including in the overseas markets should be operational." 

Whereas the CEO of PVR pictures in an interview with PTI said, "Theatrical release is the best way for audiences to experience the labour and creative genius of our filmmakers This has been so for decades and not just in India but globally."

The pace at which "Netflix and Chill" are accelerating on the nerves of people, the PVR industry would possibly suffer a great loss in the near future.

Posted By: Aalok Sensharma