ICC announces partnership with Facebook for digital content till 2023
New Delhi | Jagran Sports Desk: Top cricket governing body International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook that will become an exclusive digital rights partner for global events of ICC held in the sub-continent (India).
The US-based social media platform is also set to provide post-match highlights to worldwide till 2023. It will carry a range of digital contents for four years, including key moments, match recaps and featured contents.
"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said.
The deal includes two World T20 events set to take place in 2020 and 2022, 50-over World Cup in 2023 and World Test Championship.
Ajit Mohan, MD and Vice President Facebook India said, "We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket."
Meanwhile, Team India has started to play with BYJU logo on their jerseys. The tutorial brand replaced Chinese mobile manufacturer Oppo by paying a sum of Rs 1079 crore for September 5, 2019 to 31st March, 2022 period.
In another deal, OTT platform YuppTV has acquired digital streaming rights for Board of Control for Cricket in India (BCCI) home season 2019-2020.
Posted By: James Kuanal