New Delhi | Jagran Business Desk: Mother Dairy on Saturday announced that it will increase its milk prices up to Rs 3 per litre from Sunday in Delhi-NCR and other cities. The Mother Dairy, which sells about 30 lakh litres per day in Delhi-NCR, last increased prices in July 2016.

"Our milk procurement price has increased by 5-6 per kg in last one year. Therefore, we are forced to hike the consumer price," Mother Dairy managing Director S Nagarajan told news agency PTI.

"Ninety per cent of our sales are in half-litre packs where the effective increase is Rs 2 per litre," he added.

As per the new rates, toned milk will be available at a price Rs 42 while full cream milk will cost Rs 52 per litre. The price of double toned milk has been raised to Rs 38 from Rs 35 per litre. The consumer, however, will have to pay Rs 26 for a half-litre pack of full cream milk against the existing Rs 25.

Meanwhile, the rate of tonned milk has been increased from Rs 20 to Rs 21 for half-litre pouch while that of toned milk pack will cost Rs 19 against Rs 18.

The cost of token milk will increased to Rs 38 from Rs 36 per litre and cow milk will be sold at Rs 42 per litre from Rs 40.

The company has also decided to increase milk prices in Mumbai, Chennai and UP (East).

"As a responsible organisation, Mother Dairy has always attempted to strike a right balance between consumer interest and milk producer interest," the company said in a statement.

The company recently started fortifying its entire range of milk (except full cream and premium milk) with Vitamin A & D as per the recently introduced draft regulation by the food regulator FSSAI.

It also brought the price of one-litre pack at par with the half-litre pack on per litre basis.

(With PTI inputs)

Posted By: Aalok Sensharma