New Delhi | Jagran Business Desk: Jagran New Media, the digital wing of Jagran Prakashan Ltd, recently collaborated with Hyundai Motor India as a part of ‘The Brighter Side’ campaign to create a feel-good video content that alleviates anxiety and spread hope for better times.

Speaking on the collaboration and the initiative, Jagran New Media CEO Bharat Gupta said that an innovative change along with commitment and perseverance will help bringing the change in these difficult times of pandemic.

Mr Gupta said that ‘The Brighter Side’ is aimed at identifying businesses who have innovated to spring back life into business.

“In these dark times, to increase brand salience and resonance, it is important to engage with the target audience in a meaningful manner. Hence Jagran New Media and Hyundai Motor India came together to narrate the idea of better times ahead,” said Mr Gupta.

“COVID Pandemic has triggered difficult times. People are in despair and the business sentiment is challenging. As humans, we continuously strive on hope and going forward, innovative approach along with commitment and perseverance will act as catalyst of change. All of us can fight this situation if we truly believe the change begins with us. ‘Brighter Side’ is an initiative to identify & amplify companies who innovated to spring back life into business. In simple words, these are the stories of product innovation aspiring a user to break the shell and work towards better life,” he added.

In the latest video, Suresh Oberoi has lent his tranquilizing voice to the 3-min long video which talks about the changing nature of time. The X factor of the video is how it very subtly highlights the precaution that needs to be taken in these times while promoting the brand USPs of Hyundai Creta.  

Commenting on the collaboration, Puneet Anand - Group Head - Corporate Affairs, Hyundai Motor India Ltd said that the only positive aspect of this time of crisis is that it has brought out the best in people and businesses.

He also said that ‘The Brighter Side’ is an extraordinary step to spread positivity amid these tough times. “The Brighter Side by the Jagran Group is a reminder that although there’s a lot of anxiety in the world at the moment, this too shall pass. It is a wonderful effort to spread positivity amid these incredibly trying times,” Mr Anand said.

To watch the video, please click

Posted By: Abhinav Gupta