New Delhi | Jagran Business Desk: In a bid to modulate the ‘Aatmanirbhar’ (or self-reliance) push towards becoming a manufacture-based economy, alongside the consumption-based one already, the Government of India will soon put in effect a revamped version of current e-commerce policy, that will make it mandatory for e-commerce players to display the ‘country of origin’ of their products.

“We will soon mandate ecommerce players to display whether a product is made in India or not. We are actively looking to enable that. This will help cut out Chinese goods,” a government official was quoted as saying by Economic Times.

The Draft National Ecommerce Policy, which was put in effect by Department of Industry and Internal Trade (DPIIT), will go about an overhaul to ensure enough number of checkmarks in place to allow a consumer to also choose the products on the basis of its country of origin.

’37% Online buyers look for Country of Origin of the products’

A survey by LocalCircles, according to an IANS report, showed that 37 per cent of the Online buyers look for ‘country of origin’ tag of the goods, amid the growing calls of displaying ‘country of origin’ on the products sold online in the wake of currently subsiding border tensions with China.

E-commerce players brought to consensus

Last month, on June 24, various officials of DPIIT met the representatives of e-commerce platforms such as Amazon, Flipkart, Snapdeal, Paytm, Udaan, Pepperfry and Tata Cliq, Financial Express reported.

The report said that DPIIT sought the views of e-commerce platforms, while the companies later on asserted no ‘disconnect’ with the idea of associating ‘Country of Origin’ with the products being sold on their platforms. Howevers, the e-commerce platforms need to ascertain the time-frame of concluding this process with their respective technology teams. The DPIIT will again meet the e-commerce players on Wednesday, and an announcement is likely to be made on the same.

Amazon, Bigbasket start collecting ‘Country of Origin’ Data from its sellers: Report

Following the June 24 meeting with DPIIT officials, a Times of India report said that Amazon and Bigbasket have initiated to process of collecting the ‘Country of Origin’ data of the products sold on their respective platforms. Amazon claims to have over 180 million products listed on its platform in India.

New listings must ‘immediately’ have ‘Country of Origin’ tag: DPIIT letter

According to a Times of India report, DPIIT, in a letter sent to e-commerce players on last Wednesday has asked them to start displaying the ‘country of origin’ for new products and put out the same for existing products ‘as soon as possible’.

“Making field of ‘country of origin’ compulsory for new listings can be immediately started once the change in technology platform is made,” a Times of India report quoted the DPIIT letter as saying.

Centre, e-commerce platforms summoned by Delhi High Court to respond on ‘Country of Origin’ developments

The Delhi High Court last Wednesday, sought the response of Centre’s Ministry of Consumer Affairs and e-commerce platforms such as Amazon, Flipkart, Snapdeal, Nykaa and others, on a petition asking to display the name of the Country of origin of the products, The Hindu reported.

The matter is scheduled for hearing on July 22nd.

Posted By: Abhinav Gupta