Twitter Launches Data-Friendly 'Twitter Lite' In India
Twitter on Thursday introduced fast, data-friendly 'Twitter Lite' in India with Vodafone as its first global launch partner.
'Twitter Lite' is a new mobile web experience optimised for speed with up to 30 per cent faster launch times, reduces data usage up to 70 per cent with data saver mode turned on and takes up less than 1MB on mobile devices.
"With 'Twitter Lite', we're excited to give our existing Indian users a better overall Twitter experience, as well as reach many more Indians outside of the main metros who can now try Twitter as their best way to see what's happening in the world right now," said Maya Hari, Managing Director, Twitter Asia Pacific, in a statement.
As the first global launch partner for Twitter Lite, Vodafone is providing a customised timeline of top cricket-related Tweets available via Twitter Lite to the telco's smartphone customers throughout the T20 season.
Vodafone subscribers may receive an SMS alert with a link to the special curated timeline on 'Twitter Lite' where users can get live updates on the T20 cricket season.
"Even when you temporarily lose connectivity, 'Twitter Lite' will offer offline support so you will never be interrupted while reviewing the latest cricket match updates in the specially curated Twitter timeline," the company said.